EmPowerYu is a new venture founded by mature, experienced professionals who have solid credentials in health and technology fields.


We have an existing test user base with over 300,000 user hours logged, and have validated our behavioral predictions with our test users over a multi-month study.  We are now seeking Seed Level funding, and pilot partners for feedback and great market fit.

Dr. McIntosh has over 20 years’ experience in health R&D and consulting. Before EmPowerYu she was a Managing Scientist at Exponent, a leading scientific and engineering company.  As a Managing Scientist, she worked with and built interdisciplinary teams for medical device clients, health effects research, and product and chemicals testing.  While at Exponent, Laura received a grant from the British government to research a proposed connection between pesticides and Parkinson’s Disease, and she managed teams in multiple locations in the US and UK.  After taking care of her mother during her mother's final months, Laura started EmPowerYu to take  advantage of her  experience in problem solving, aging research, and healthcare technology development. 


Dr. McIntosh has experience in two prior startups, AvaCore and Grahn Industries, as well as her own consulting company, SafetyTox, LLC.  She has a PhD in Environmental Neurotoxicology from the Johns Hopkins School of Public Health, where she worked in an Alzheimer's Disease research lab.  She did postpoctoral work at Stanford University in a neurochemistry laboratory that looked at the effect of stress hormones on the brain, and she participated in Business School /Biology Department Entrepreneurship teams.


Laura McIntosh, PhD


Rich Sneiderman

User Interface and

Product Architect

Mr Sneiderman has had a rich career integrating human-centric user interfaces with security and data management.  His career has taken him from key roles in numerous successful startups to principal engineering and leadership roles at corporations such as McAfee and Intel. His passion for ensuring that his work centers around the user led to an Intel award for a product developed during an internal Geekathon. 

Rich’s experience ranges from technical work in system architecture for distributed systems, to writing leading edge software code for products used by millions, to evangelizing for User Experience design for the McAfee consumer division.  He works to ensure adaptability and scalability of his products as shown by McAfee awarding him their quarterly Consumer Ace award in 2013.

Rich also has experience as a family caregiver for a long-distance parent, and understands the personal needs and choices made by both sides.  He brings that empathy to EmPowerYu as we use technology to ensure that older adults who want to continue living in their own homes and communities have both privacy and connection with their families and healthcare providers.

Jeffrey Sieracki, PhD, Advisor, Analytics and Data Architecture

Dr Sieracki is an “extremely applied mathematician” with over 25 years’ experience in scientific and commercial R&D for industry, the DOD, and academia, including 15 years’ experience in technical and strategic business development.


Jeff directs Reality Analytics, a technology development firm that has developed projects in medical devices, robotics, data-intensive computing, machine vision, and opportunistic sensing, as well as a broad range of other signal and image processing projects. He is experienced in sparse signal analytic methods and holds fundamental patents in that field, and has particular expertise in signature and anomaly detection within large and noisy datasets.  He currently holds 28 patents for his work advancing signal data analytics.


Prior to Reality Analytics, Jeff was co-founder of StimSoft, a medical device startup focused on neural stimulation for pain management, at which he was Vice President for Software Design and Algorithm Research. StimSoft was acquired by Medtronic in 2003.


Dr Sieracki holds a PhD in Applied Mathematics and Scientific Computing from the University of Maryland, and a BS in Physics and MS in Applied Mathematics from Johns Hopkins University.

Lee Marshall

Architect, Scalability and Reliability

Mr Marshall has extensive experience with data systems, and thinks that designing data architecture is fun. From his early career in the gaming industry, to social matching services, to financial software, to seven and a half years as a Sr Software Engineer at Google, Lee has produced and maintained software and content for customer-facing applications.  As he progressed, system architecture became his focus to ensure efficient and reliable data handling. Lee’s experience building Google Wallet’s secure payment system will translate well to the need for system engineering that protects patient data privacy.

Lee has seen how lack of relevant data in the healthcare system has reduced treatment options for older members of his family. He feels it is time to bring the type of personalization techniques already in use in other software industries into improving the diagnosis and treatment of people in today’s changing healthcare landscape. We need data from the home to achieve the promise of Personalized Medicine.

Cynthia Barnes, MBA

Operations, Finance

Cynthia Barnes, MBA

Operations, Finance

Ms Barnes is a small business owner with an MBA in Engineering Management and Finance.  She has been a serial angel investor in the consumer hardware space.  Her background is in Program Management and Software Engineering, including BIOS and firmware projects, and manufacturing equipment and robotics.  Cin lived in Japan to help integrate security products into system integrator packages as an International Program Manager. 


Cin also helped manage her mother’s healthcare and then hospice care at a distance, so she understands the concerns of long distance family members.  She wants EmPowerYu on the market to support her father who now lives alone in a rural area; her father wants it for his circle of friends who currently call each other every day and worry if someone doesn’t pick up the phone.

Sheila Cagney, MBA

Senior Product Manager

When Sheila left her financial advisor career at Edward Jones to care for her own aging parents in Ireland, she learned the many and varied issues  of caring for  loved ones in their own home. After that experience she put her planning, advisory and project  management skills to use assisting other families facing similar challenges as CEO of East Cork Home Care Ltd.


Níl aon tinteán mar do thinteán féin – There’s no fireside like your own

(An Old Irish Proverb)


She believes that EmPowerYu can bring some much needed 21st century technology to assisting older people maintain their independence and dignity at home.


Sheila's technology experience includes applications engineering, technical support, integration, quality assurance and project management  in various software companies including TIBCO.


She holds an MBA from California State University, a BA in Theoretical Physics from Trinity College Dublin, and a certificate in Gerontology.


Mary Griffin, RN

Institute on Aging

VP of Home Care and Support Services

Gautam Shah

Change Healthcare

VP Platform and Marketplace

Bob Blum, MD, PhD

Retired Kaiser Emergency Room Physician

and Affiliate at Stanford Center for Mind, Brain, and Computation

Anna Lau, MBA, CPA

Finance for Startups

Test User

Margit Chapman, RN

Enterprise Sales

Population and Telehealth

Walt Maclay

Voler Systems

Medical Device Hardware and Software

2 Patents Awarded in 2019!

System and method for adaptive indirect monitoring of subject

for well-being in unattended setting

 US 10,311,694 B2, US 10,475,141 B2

We describe a system for passive event-based monitoring of an individual who is not directly supervised. In practice, the system is being used for unobtrusive monitoring of high medical risk persons who want to live independently in the community. We are also creating the Home Life Record(TM), a table that quantifies Activities of Daily Living to relieve patients and caregivers of tedious documentation, to provide the basis for analytics that improve healthcare, and to provide an objective ground truth of daily life in the home.

info at


Tel : (408) 758-6595 x11

© 2014-19

EmPowerYu, Inc. (TM)  All Rights Reserved.